When it comes to the eGoa platform and the PartySoulz network, we constantly talk about "reach", what we mean by reach is how deep our "friends of friends" network goes or how many people we have directly or indirectly interacted with from the start.
Using,
- Our own social networking platform, eGoa which has ~10K daily active users and about 80000 users have registered over time
- Facebook developer api to analyze 50+ pages or groups owned by us
- Twitter developers tools to analyze hashtag reach
We can identify unique people who have interacted with us across our properties, that number has just hit a million people. It's interesting what can be summarized with simple data.
